In regards to cruelty-free and animal testing, this company does NOT test on animals and attempts to use ingredients that are not tested on animals however, they don't have the cruelty-free stamp because I guess some of the ingredients they have used have at some point been tested in a lab but not anymore. *sigh*
I did find the following information on their website though:
NUDE never tests on animals. When selecting the ingredients to be used in our cosmetic products, NUDE requires raw material suppliers to provide safety information based on scientifically accepted alternative testing methods that meet international safety standards and regulations. NUDE products must meet both consumers' needs and consumer safety, while respecting animal life. NUDE continues to strongly support & favour alternative testing and is committed to following all animal testing laws and regulations in order to ensure our products' safety for the end consumer.
Each country has its own specific regulations that are regularly updated. NUDE’s parent company, LVMH, has always been actively involved in the search for alternative testing methods for many years and supports several industry research programs, including those conducted by the Johns Hopkins University Center for Alternatives to Animal Testing, the European Chemical Industry Ecology and Toxicology Centre (ECETOC), the European Cosmetic, Toiletry and Perfumery Association (COLIPA) and the Personal Care Products Council (PCPC).
NUDE is against cruelty to animals. It is our goal to be as transparent and honest with our customers as possible. We believe the "cruelty free" certifications provide unclear explanations to consumers, as it implies that none of the ingredients incorporated into products have ever been tested on animals. This is a nearly impossible certification for any cosmetic company to make. We prefer to be able to stand 100% behind our claims.
NUDE does not test our cosmetic products on animals and we require our raw material suppliers to provide safety information based on scientifically accepted alternative testing methods. It is nearly impossible for any cosmetic company to certify that all new and existing ingredients incorporated into products have never been tested on animals as part of the safety research and certification process. NUDE selects high quality raw materials with well-established safety records and uses an extensive ingredient database. NUDE is committed to maintaining the highest standards of human safety while eliminating the need for testing on animals.
I think they are in the right direction though. They are actively not looking at ingredients that are routinely tested on animals but also state that they are not positively sure that the particularly ingredients they have used in their products have never been tested on animals in the past.
With that being said, I believe the EU has recently banned animal testing in labs and this is a UK based company. I think it is a step in the right direction to be conscious about the animal-cruelty that goes on in labs across the globe just for human consumption. Baby steps is still better than no steps at all to becoming a conscious beauty consumer. I love my bunnies too much.
